Skills
UX Design 
Figma 
Design System 
Wireframes 
Prototype What is UX Design?
UX Design (User Experience Design) is a discipline that aims to optimize the user experience on digital interfaces. This user-centered approach encompasses ergonomics, interface design, information architecture and user research to create intuitive and high-performing digital products.
Our UX Design agency in Normandy supports startups, SMEs and large companies in designing web and mobile applications that meet their users' expectations. Our UX/UI designers combine creativity and methodology to transform your ideas into engaging interfaces.
Why invest in UX Design?
Good UX design directly impacts your business metrics: conversion rate, user retention, customer satisfaction and organic search rankings. Well-designed interfaces reduce bounce rates, increase time spent on your site and boost engagement. Investing in UX means investing in your business growth.
We're available
Let's discuss your project and find the best UX approach for your users together.
Our UX/UI Design Services
Our design studio offers end-to-end support, from strategic framing to design systems. Whether you need a UX audit, wireframes or high-fidelity mockups, we tailor our methodology to your project and budget.
Wireframes & Prototyping
Wireframes are functional mockups that define the structure and information architecture of each screen before visual design.
This rapid prototyping phase validates user journeys and allows efficient iteration on ergonomics.
UI Mockups & Design System
Our high-fidelity mockups in Figma represent the final rendering of your application, ready for development with all UI components specified.
We create reusable design systems that ensure visual consistency and scalability of your digital product.
UX Audit & User Testing
Our ergonomic audit identifies friction points in your interface through expert analysis and qualitative user testing.
We deliver actionable recommendations to improve conversion, accessibility and user satisfaction.
Moodboard & Art Direction
The moodboard defines the visual identity of your project through a collection of images, colors and typography that express the desired graphic universe.
This creative step helps align the vision between your team and our designers before moving on to mockups.
Brand Guidelines & Branding
Brand guidelines formalize the usage rules for your visual identity: logo, typography, color palette and iconography.
This style guide ensures brand consistency across all your digital and print materials to strengthen your image.
Our UX/UI Design Experts
Start UI [figma]
Our open source Figma design kit provides a component library with auto-layout and variants, aligned with our technical starter Start UI [web] . It enables our designers to create interfaces that are directly implementable by developers, ensuring perfect consistency between mockups and the final product.
Get on Figma
Frequently Asked Questions about UX Design
Find the answers to the most common questions about user experience design, our methodologies and UX/UI design best practices.
What is the difference between UX Design and UI Design?
UX Design (User Experience) focuses on the overall user experience: journeys, ergonomics, ease of use and satisfaction. UI Design (User Interface) concerns the visual aspect: colors, typography, icons and animations.
These two disciplines are complementary. A good digital product requires both a thoughtful UX (the user easily finds what they're looking for) and a polished UI (the interface is aesthetic and consistent with the brand).
At BearStudio, our designers master both aspects to create interfaces that are both beautiful and functional.
What tools do you use for UX/UI design?
Our design stack revolves around collaborative and high-performing tools:
- Figma: our main tool for wireframes, mockups and interactive prototypes
- FigJam: for collaborative workshops and brainstorming
- Maze / Hotjar: for user testing and behavioral analysis
- Notion: for documentation and project tracking
All our deliverables are shared in real time, allowing you to track progress and comment directly on the mockups.
How does a UX Design project work at BearStudio?
Our UX methodology follows a proven 5-step process:
- 1. Discovery: understanding your goals, competitive analysis and persona definition
- 2. Architecture: sitemap, user flows and information architecture
- 3. Wireframing: functional mockups to validate user journeys
- 4. UI Design: creation of the visual identity and high-fidelity mockups
- 5. Prototyping: interactive prototype for testing and final validation
Each step includes validation checkpoints to ensure alignment with your vision. The average duration of a complete project is 4 to 8 weeks.
Why should I get a UX audit for my website or application?
A UX audit identifies conversion barriers and friction points that harm the user experience. It's particularly relevant if you notice:
- A high bounce rate on certain pages
- A low conversion rate despite good traffic
- Negative feedback from your users
- An increase in support requests
Our audit combines heuristic analysis, user testing and data analysis to provide you with a prioritized action plan with a measurable impact on your KPIs.
What is a design system and why create one?
A design system is a library of reusable UI components (buttons, forms, cards, etc.) accompanied by usage rules. It ensures the visual consistency of your product and significantly accelerates development.
The benefits of a design system are numerous:
- Consistency: a uniform experience across all pages
- Speed: developers reuse ready-made components
- Scalability: makes it easier to add new features
- Maintenance: a change automatically propagates everywhere
We create design systems in Figma perfectly synchronized with the code, thanks to our React and Tailwind CSS stack.
How does UX Design improve SEO?
Google now incorporates user experience into its ranking criteria through Core Web Vitals. Good UX directly impacts your SEO:
- Loading time: optimized interfaces load faster
- Bounce rate: polished UX retains visitors longer
- Mobile-first: responsive design is essential for mobile SEO
- Accessibility: UX best practices improve accessibility, valued by Google
Investing in UX also means investing in your search engine visibility.
Do you work with startups and early-stage projects?
Absolutely! We regularly support startups in designing their MVP (Minimum Viable Product). Our lean approach allows us to:
- Quickly validate your hypotheses with testable prototypes
- Prioritize the features essential for launch
- Optimize your budget by avoiding unnecessary development
- Iterate efficiently based on user feedback
We offer startup packages tailored to the budget constraints of early-stage projects, with the option to phase the services.